How accurate are customer service ratings?

Satisfaction surveys and other ratings have proliferated across the consumer landscape.

Yet some consumers complain they are pressured by company employees to give high ratings regardless of the quality of service they receive. To find out how widespread the problem is, Callvu commissioned a study of 625 consumers. 

Download the study and learn:

• Are people providing their true opinions in customer experience surveys?
• Are large numbers of people pressured to rate experiences more highly than they deserve? Do they bend to the pressure?
• Are consumers more likely to give ratings for positive or negative experiences?
  
• Where should companies invest to enhance the quality of customer service they offer consumers?